2. You have recently been hired as the marketing director for a large 120-person multispecialty clinic. The clinic has six satellite clinics as well as an after-hours clinic at three sites that begin at 6 p.m. at two sites and 7:30 p.m. at the third. Three sites have weekend hours and one site telemedicine consults with advanced practice nurses. The practice has grown over the past 10 years with an aggressive strategy of acquiring specialty practices such as gastroenterology, cardiology, and orthopedics. Most of these practices have maintained their own billing practices. At the quarterly luncheon, you are scheduled to talk to the physicians and have decided to talk about the components of consistency in service delivery. Outline your talk and the recommendations the group might consider. The group follows a house of brands strategy across all its location and services.