3. Health care is a technologically driven industry that impacts quality, cost, information, and behavior. New technological advances dramatically affect the institutions and providers who deliver health care and determine how that care is delivered. In the short term, technological introductions have been found to have a complex effect on healthcare costs. Greater information power is now available in health care because of technology, and it has changed clinician and consumer behavior. Technology’s greatest affect may be in cancer care with precision and personalized medicine.