3. The marketing director of a hospital has met with the chief medical officer (CMO) of the hospital’s newly hired occupational and industrial medical director. This program is the hospital’s first new attempt to appeal directly to employers in the business community in the metropolitan area of the medium-sized Midwestern city, which has a relatively large base of manufacturing companies. The community has always been a part of the supply chain of companies to auto manufacturers in producing parts for cars such as plastic components, batteries, and components for dashboards. In this initial meeting, the chief medical officer who received her own MBA degree asked as her first question, “I’ve been thinking since I first got hired of one important question, ‘Whom do we reach out to first?’ This is a great business community. Unions are still strong here.

Business is strong. There are lot of opportunity for this service.” Provide a list of all the potential target markets and prioritize the list with a rationale for the CMO.