4. Conduct a competitive analysis of two healthcare markets—Las Vegas, Nevada, and Bogota, Colombia—for plastic surgery.

Examine the pricing strategy for neck-lift surgery and for eyelid procedures. Check the websites of at least three providers in each location. Answer the following questions based on your analysis:

a. How aggressive is pricing among competitors?

b. Is it a dominant theme to consumers in the purchase presentation?

c. What other product or service attributes are presented?

d. What attributes do you believe are the more salient ones to the marketplace?

Why so for this particular service?

e. Which example would you say is the best one for what is an elective, self-pay procedure? Why so?