5. In selecting from multiple market segments, several criteria must be considered. Segments should be identifiable, accessible,

Question:

5. In selecting from multiple market segments, several criteria must be considered.

Segments should be identifiable, accessible, inclined to buy, able to buy, profitable, desirable, consistent, and available.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Essentials Of Health Care Marketing

ISBN: 9781284200157

5th Edition

Authors: Eric N. Berkowitz

Question Posted: