6. The changing demographics of the U.S.

population represent significant opportunities for healthcare providers. The population growth rate is at the lowest level in 80 years.

The adult population grew at a far larger rate compared to the under-18 age cohort. Older consumers—a fast-growing segment—are major utilizers of healthcare services and products. Today, the over-65 age segment is increasing at a faster rate than the population at large. In addition, there is an increasing focus on “aging in place” aided by new technology and digital advances.