7. In late 2019, Stanford Health Care in California began an advertising campaign in the Boston Globe,

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7. In late 2019, Stanford Health Care in California began an advertising campaign in the Boston Globe, a major daily newspaper in Boston, Massachusetts. The title of the fullpage advertisements was “every kind of care for every kind of patient.” Boston has always been known for its major teaching hospitals. Is this advertisement an example of a pull strategy for Stanford Health Care? Are there other possible strategic objectives for this advertising campaign?

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