7. The creation of effective advertising copy requires pretesting the message with a sample similar to the
Question:
7. The creation of effective advertising copy requires pretesting the message with a sample similar to the target audience.
Pretesting methods can be in the form of portfolio tests, theater tests, or jury tests. For digital media it is often A/B or split tests.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Question Posted: