8. Consider the following companies from the perspective of the four circles identified in the context of the Blue Ocean strategy (Figure 2-

10). Each company was discussed in this chapter as being somewhat disruptive innovations. Where would you classify these companies in terms of the four-circles perspective that was presented? The companies are:

a. Heal (https://heal.com/)

b. Sarrell Dental Center

(www.sarrelldental.org)

c. Instymeds (http://instymeds.com/)

d. CarioMems monitoring system

(https://health.sjm.com/heart-failureanswers/

treatment-options/pulmonaryartery-

pressure-monitoring/cardiomems)