1. A medical group scanned its past patient records to assess patients who have not visited its...

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A medical group scanned its past patient records to assess patients who have not visited its primary care medical practice in the last 18 months. The group has one major clinical site and four satellite facilities. The physicians want to send these individuals some promotional material as well as a small premium, such as an emergency medical kit for their automobiles. Outline for the doctors whether this is appropriate and what boundaries are allowed.

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Health Care Market Strategy : From Planning To Action

ISBN: 9780256189681

5th Edition

Authors: Eric N. Berkowitz; Steven G. Hillestad

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