1. Offering package pricesThis strategy is increasingly commonly offered to a self-pay segment of the market. Aultman...

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Offering package prices—This strategy is increasingly commonly offered to a self-pay segment of the market. Aultman Orrville Hospital in Orville, Ohio, offers a package pricing program in their Family Birth Center, Surgical Services and Imaging Center (http://www.aultmanorrville.org

/docs/default-source/pdfs/aoh-package-pricing-booklet.pdf?sfvrsn=2). Tucson Medical Center offers a package pricing program for those who prepay and are also not covered by insurance. This program does not cover surgeon fees (http://www.tmcaz.com/package-plan). Package pricing programs are not unique to the United States. For example, in the United Kingdom, the Hospital of St. John and St. Elizabeth offers several fixed-price self-pay packages (http://www.hje.org.uk/services

/fixed-price-self-pay-packages/).

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Health Care Market Strategy : From Planning To Action

ISBN: 9780256189681

5th Edition

Authors: Eric N. Berkowitz; Steven G. Hillestad

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