1. Offering package pricesThis strategy is increasingly commonly offered to a self-pay segment of the market. Aultman...
Question:
1.
Offering package prices—This strategy is increasingly commonly offered to a self-pay segment of the market. Aultman Orrville Hospital in Orville, Ohio, offers a package pricing program in their Family Birth Center, Surgical Services and Imaging Center (http://www.aultmanorrville.org
/docs/default-source/pdfs/aoh-package-pricing-booklet.pdf?sfvrsn=2). Tucson Medical Center offers a package pricing program for those who prepay and are also not covered by insurance. This program does not cover surgeon fees (http://www.tmcaz.com/package-plan). Package pricing programs are not unique to the United States. For example, in the United Kingdom, the Hospital of St. John and St. Elizabeth offers several fixed-price self-pay packages (http://www.hje.org.uk/services
/fixed-price-self-pay-packages/).
Step by Step Answer:
Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad