1. Quality has been said to have two dimensions. In an era of greater transparency and the...

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Quality has been said to have two dimensions. In an era of greater transparency and the increasing use of the Web by patients, describe two effective ways a multispecialty group might consider making these two dimensions visible to its patients or potential patients in its marketing strategy.

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Health Care Market Strategy : From Planning To Action

ISBN: 9780256189681

5th Edition

Authors: Eric N. Berkowitz; Steven G. Hillestad

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