12. Gardner, D. M. (1987). Product life cycle: A critical look at the literature. In M. Houston...

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12.

Gardner, D. M. (1987). Product life cycle: A critical look at the literature. In M. Houston (Ed.), Review of Marketing 1987 (pp. 162–194). Chicago, IL: American Marketing Association.

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Health Care Market Strategy : From Planning To Action

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12. Gardner, D. M. (1987). Product life cycle: A critical look at the literature. In M. Houston (Ed.), Review of Marketing 1987 (pp. 162194). Chicago, IL: American Marketing Association.
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12. Gardner, D. M. (1987). Product life cycle: A critical look at the literature. In M. Houston...

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Health Care Market Strategy : From Planning To Action

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