13. What are the reasons different market segments are buying the medical service (e.g., service features, awareness,
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13. What are the reasons different market segments are buying the medical service (e.g., service features, awareness, price, advertising, promotion, bundling of other healthcare services, and patient support)?
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Related Book For 
Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad
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