14. Day, G. (1981, Fall). The product life cycle: Analysis and application issues. Journal of Marketing, 45
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14.
Day, G. (1981, Fall). The product life cycle: Analysis and application issues. Journal of Marketing, 45 (4), 60–67.
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Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad
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