15. The following discussion on the Blue Ocean Strategy is from Berkowitz, E. N. (2017). Essentials of
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15.
The following discussion on the Blue Ocean Strategy is from Berkowitz, E. N. (2017). Essentials of health care marketing (pp. 79–81). Burlington, MA, Jones and Bartlett Learning.
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Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad
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