23. Arnold, D. R., Capella, L. M., & Sumrall, D. A. (1987, March). Organization culture and the...
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23.
Arnold, D. R., Capella, L. M., & Sumrall, D. A. (1987, March). Organization culture and the marketing concept. Journal of Healthcare Marketing, 7, 18–28.
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Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad
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