27. Robinson, W. T., & Fornell, C. (1985, August). Sources of market pioneer advantages in consumer goods
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27.
Robinson, W. T., & Fornell, C. (1985, August). Sources of market pioneer advantages in consumer goods industries. Journal of Marketing Research, 22, 305–317.
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Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad
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