3. Explain the difference between the push strategy and the pull strategy in the channel of distribution.
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3.
Explain the difference between the push strategy and the pull strategy in the channel of distribution. How are they used with regard to the pharmaceutical 254 Chapter 7 Step 4: Determining Marketing Actionsindustry today? Which approach seems to be used with greater frequency: push or pull? Why is this the case?
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Related Book For 
Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad
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