3. Perceived quality is the value a consumer perceives a brand has. This perception has led to...
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3.
Perceived quality is the value a consumer perceives a brand has. This perception has led to a trend in recent years as major tertiary and academic centers in the United States, such as the Mayo Clinic, Johns Hopkins University, Harvard University, and others, have moved to international affiliations in India, the Middle East, and elsewhere. Patients associate the strong reputations of these institutions with a quality of clinical service
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Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad
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