3. Perception. Potential customers have some beliefs about the service. For example, not only does Community Hospital
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3.
Perception. Potential customers have some beliefs about the service. For example, not only does Community Hospital provide cancer services but it also provides good cancer services. In this stage, consumers begin to make evaluative judgments.
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Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad
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