32. Berkowitz, E. N., & Flexner, W. A. (1978, Fall). The marketing audit: A tool for health...
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32.
Berkowitz, E. N., & Flexner, W. A. (1978, Fall). The marketing audit: A tool for health service organizations. Health Care Management Review, 3, 51–57; Enis, B. M., & Garfein, S. J. (1992, December). The computer-driven marketing audit. Journal of Management Inquiry, 306–318; King,
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Related Book For 
Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad
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