35. This section is from Berkowitz, E. N. (2017). Essentials of health care marketing (4th ed.). Burlington,
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35.
This section is from Berkowitz, E. N. (2017). Essentials of health care marketing (4th ed.). Burlington, MA: Jones & Bartlett Learning; ch. 3.
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Related Book For 
Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad
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