4. Contract access. This stage is unique to health care. A patient may think that Johns Hopkins...

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4.

Contract access. This stage is unique to health care. A patient may think that Johns Hopkins provides the best care in the United States for Parkinson’s disease patients, for example. If the potential patient’s healthcare plan precludes care at that first choice, the patient moves to other choices. Therefore, where the patient would like to go or where the physician would like to send the patient may be different from where the patient can go or be referred to.

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Health Care Market Strategy : From Planning To Action

ISBN: 9780256189681

5th Edition

Authors: Eric N. Berkowitz; Steven G. Hillestad

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