4.

Is it possible to modify current products to become more competitive? Since 1997, the amount of plastic surgery procedures has increased by 99%.11 However, since 1998, the real, mean adjusted price of the top 10 plastic surgery prices has declined. For the most popular procedures (Botox, laser hair removal, and chemical peels—all nonsurgical procedures), the actual price has declined by double-digit amounts since 1998. These data show, to some degree, the impact of self-pay on the healthcare marketplace