5. How does the ValueProcessMessage sequence challenge the marketing director in most organizations when the organization has

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5.

How does the “Value—Process—Message” sequence challenge the marketing director in most organizations when the organization has acquired several new practice sites and the decision has been made to bring all the new sites under one brand name?

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Health Care Market Strategy : From Planning To Action

ISBN: 9780256189681

5th Edition

Authors: Eric N. Berkowitz; Steven G. Hillestad

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