5. You are part of the senior leadership team of a major healthcare system. In the strategic...

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5.

You are part of the senior leadership team of a major healthcare system. In the strategic planning meetings, the team realizes it is essential to control the physician referrals as much as possible. During a meeting, one group member says, “The physicians are our channel; we have to control them. We are the largest health system in town, we have all the power, and we must exert it!” The chief executive officer has asked you to meet with the team the next morning and give an overview of how the health system might exert power. Provide an overview of the sources of power, give an example of each source of power in the health system, and then provide your recommendation as to which one might be the most appropriately used to monitor and control physician referrals.

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Health Care Market Strategy : From Planning To Action

ISBN: 9780256189681

5th Edition

Authors: Eric N. Berkowitz; Steven G. Hillestad

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