6. Morrison, A., & Wensley, R. (1991, April). Boxed up or boxed in? A short history of...
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6.
Morrison, A., & Wensley, R. (1991, April). Boxed up or boxed in? A short history of the Boston consulting group share/growth matrix. Journal of Marketing Management, 7 (2), 105–129.
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Health Care Market Strategy : From Planning To Action
ISBN: 9780256189681
5th Edition
Authors: Eric N. Berkowitz; Steven G. Hillestad
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