=+11-51 KK Market-share and market-size variances (continuation of 11-50) (Appendix 11-1)

Aussie Infonautics’s marketing manager prepared his budget at the beginning of the third quarter assuming a 25% market share based on total sales. The total hand-held-textbook market was estimated by Foolinstead Research to reach sales of 400000 units worldwide in the third quarter. However, actual sales in the third quarter were 550000 units.

Required 1 Calculate the market-share and market-size variances for Aussie Infonautics in the third quarter of 2015. (Calculate all variances in terms of contribution margins.)