=+14-55 KK Life-cycle analysis and external reporting OBJECTIVES 8, 9 Jonsen and Kimble Ltd (JKL) produces babycare products. JKL prides itself on its commitment to environmental protection and many of its advertisements focus on its slogan, ‘Taking care of your baby, and your baby’s future’. One of their most popular products is a sky-blue nappy with pictures of the earth that glow softly in the dark. Producing this effect requires a chemical process that produces dioxins (a highly toxic and persistent organic chemical) as a waste product. The Australian government introduced a 578 Chapter 14: Measuring and reporting sustainability