=+15-16 K Balanced scorecard OBJECTIVES 1, 3 Corrugation Ltd manufactures corrugated cardboard boxes. It competes and plans to grow by selling high-quality boxes at a low price and by delivering them to customers quickly after receiving customers’ orders. There are many other manufacturers who produce similar boxes. Corrugation believes that continuously improving its manufacturing processes and having satisfied employees are critical to implementing its strategy in 2015.

Required 1 Is Corrugation’s 2015 strategy one of product differentiation or cost leadership? Explain briefly.