=+15-30 KKK Balanced scorecard and strategy OBJECTIVES 1, 3 CPAL manufactures a portable music player called the Mini. The company sells the player to discount stores throughout Australasia.

This player is significantly less expensive than similar products sold by CPAL’s competitors, but the Mini offers just 20 gigabytes of storage capacity, compared with 60 offered by competitor MindSpace Manufacturing. Furthermore, the Mini has experienced production problems that have resulted in significant rework costs.

Required 1 Draw a simple customer preference map for CPAL Ltd and MindSpace Manufacturing using the attributes of price, quality and storage capacity. Use the format of Figure 15-1.