=+15-34 KKK Balanced scorecard OBJECTIVE 3 Following is a random-order listing of perspectives, strategic objectives and performance measures for the balanced scorecard:

Perspectives Performance measures Internal business process Percentage of defective-product units Customer Return on assets Learning and growth Number of patents Financial Employee turnover rate Strategic objectives Net income Acquire new customers Customer profitability Increase shareholder value Percentage of processes with real-time feedback Retain customers Return on sales Improve manufacturing quality Average job-related training-hours per employee Develop profitable customers Return on equity