=+2 Is Lee Ltds balanced scorecard useful in helping the company understand why it did not reach
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=+2 Is Lee Ltd’s balanced scorecard useful in helping the company understand why it did not reach its target market share in 2014?
If it is, explain why. If it is not, explain what other measures you might want to add under the customer perspective and why.
Chapter 15: Strategy, balanced scorecard and strategic profitability analysis 617 M15_HORN3377_02_LT_C15.indd 617 2/09/13 3:56 PM
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Related Book For 
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