=+2 Sam OBrien ponders whether to accept the 3000-unit special order. He is afraid of the precedent
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=+2 Sam O’Brien ponders whether to accept the 3000-unit special order. He is afraid of the precedent that might be set by cutting the price. He says: ‘The price is below our full cost of $96 per unit. I think we should quote a full price, or Puma will expect favoured treatment again and again if we continue to do business with it.’ Do you agree with Sam? Explain.
364 Chapter 9: Pricing decisions and customer-profitability analysis M09_HORN3377_02_LT_C09.indd 364 2/09/13 3:45 PM
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