=+(3) upscale and cleaner meeting facilities. To satisfy these customer demands, the company would be required to increase fixed costs by 50% per year and increase variable costs by $10 per attendee as follows:

Additional variable cost per conference attendee Customer support and service personnel $3 Food and drink $5 Conference materials $0 Incidental products and services $2 Flagstar believes that the preceding improvements in product and service quality would increase overall conference attendance by 40%.

Required 1 What is the budgeted revenue per conference attendee?