=+4 Alma Ameries is concerned that the focus on annual ROI could have an adverse long-run effect

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=+4 Alma Ameries is concerned that the focus on annual ROI could have an adverse long-run effect on Gotcha Group’s customers.

What other measurements, if any, do you recommend that she use? Explain briefly.

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Cost Accounting A Managerial Emphasis

ISBN: 9781442563377

2nd Edition

Authors: Monte Wynder, Madhav V. Rajan, Srikant M. Datar, Charles T. Horngren, William Maguire, Rebecca Tan

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