Analysis of growth, price-recovery, and productivity components (continuation of Change in operating income Problem 13-31). Suppose that during 2009 the market for ZP98 grew 8%. All increases in from industry market-size market share (that is, sales increases greater than 8%) are the result of Dransfield’s strategic factor, $13,840 F ; actions.

REQUIRED Calculate how much of the change in operating income from 2008 to 2009 is due to the industry market-size factor, product differentiation, and cost leadership. How does this relate BOO} cece to Dransfield’s strategy and its success in implementation? Explain.

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