Market-share and market-size variances (continuation of 16-20). Soda-King pre- pared the budget for 2010 assuming a 10%
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Market-share and market-size variances (continuation of 16-20). Soda-King pre- pared the budget for 2010 assuming a 10% market share based on total sales in the western region of Canada. The total soft drinks market was estimated to reach sales of 25 million cases in the region. However, actual total sales volume in the western region was 24 million cases. REQUIRED Calculate the market-share and market-size variances for Soda-King in 2010. (Calculate all variances in terms of contribution margin.) Comment on the results.
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Related Book For 
Cost Accounting A Managerial Emphasis
ISBN: 9780135004937
5th Canadian Edition
Authors: Charles T. Horngren, Foster George, Srikand M. Datar, Maureen P. Gowing
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