=+Number of deliveries made to mobile phone companies Engineering hours spent on initial product design Hours spent researching competing market brands Customer-service hours Number of smartphone orders processed Number of mobile phone companies purchasing the BMP smartphone Machine hours required to run the production equipment Number of surveys returned and processed from competing smartphone users Required 1 Identify each value chain activity listed at the beginning of the exercise with one of the following value chain categories:

a Design of products and processes b production c marketing d distribution e customer service