Why might an advertising agency use job costing for an advertising campaign for Pepsi while a bank

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Why might an advertising agency use job costing for an advertising campaign for Pepsi while a bank uses process costing for the cost of chequing account withdrawals?

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Cost Accounting A Managerial Emphasis

ISBN: 9780131971905

4th Canadian Edition

Authors: Charles T. Horngren, George Foster, Srikant M. Datar, Howard D. Teall

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