35. (Definition of quality; quality characteristics) In a team of three, role-play the following individuals who are visiting a car dealership in your community: (1)

a 19-year-old college student, (2) a young married man/woman with two children, and (3) an elderly man/woman (postretirement age). Each of you is interested in purchasing a new automobile.

a. How do each of you define quality in an automobile? Explain the reasons for your differences.

b. What vehicle characteristics are important to all of you? Which vehicle characteristics are unique to each of you?