42. (Globalization) The 1996 annual report of Callaway Golf Company (headquartered in California) was slightly untraditional in that the opening “letter”

to shareholders was given not only in English, but also in German, French, Spanish, Japanese, and Chinese.

a. Discuss the costs and benefits of a U.S.-based company taking the time to provide such translations.

b. What additional information would you want to have to assess how such translations are related to Callaway’s strategic plans?