57. (E-commerce) Competition in your industry is becoming fierce and you decide to begin selling on-line. Select one of the following industries and research the benefits and problems of e-commerce by a company in that industry. One article is suggested as a starting point for each industry.

a. Banking [Paul Beckett, “American Express Starts Online Bank, An Increasingly Competitive Business,” The Wall Street Journal (July 23, 1999)].

b. Brokerage [Shawn Tully, “Will the Web Eat Wall Street?” Fortune (August 2, 1999)].

c. Automobile sales [Fara Warner, “Priceline.com, AutoNations Team Up to Offer Online Car-Buying Service,” The Wall Street Journal (July 28, 1999)].