71. Mission statements are supposed to indicate what an organization does and why it exists. Some of them, however, are simply empty words, with little or no substance and with few people using them to guide activities.

a. Why does an organization need a mission statement? Or does it?

b. How might a mission statement help an organization in its pursuit of ethical behavior from employees?

c. How might a mission statement help an organization in its pursuit of production of high-quality products and provision of high levels of customer service?