=+ 2 A business is launching a new product. The launch will require a number of related

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=+ 2 A business is launching a new product. The launch will require a number of related activities as follows – hire a sales manager (5 weeks), require the sales manager to recruit salespeople (4 weeks), train the salespeople (7 weeks), select an advertising agency (2 weeks), plan an advertising campaign with the agency (4 weeks), conduct the advertising campaign (10 weeks), design the packaging of the product (4 weeks), set up packing operation (12 weeks), pack enough products for the launch stock (8 weeks), order the launch quantity of products from the manufacturer (13 weeks), select distributors for the product (9 weeks), take initial orders from the distributors (3 weeks), despatch the initial orders to the distributors (2 weeks).

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Operations Management

ISBN: 115145

8th Edition

Authors: Nigel Slack , Alistair Brandon Jones , Robert Johnston

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