=+can take three months from order to completion, but customers were more interested in on-time delivery. According to their CEO, “manufacturing is really a large laboratory. That helps us to maintain our superiority in technology and customization. However, I’m not sure how we will deal with the new products which we are getting into.” These new devices could be attached to patients, or implanted. They used sophisticated electronics and could be promoted directly to consumers as well as to hospitals. “Although expensive, we have to persuade health insurance companies to encourage these new devices.