1. How could Uber retain its dominant position in the US market? Are there services and/or geographic...
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1. How could Uber retain its dominant position in the US market? Are there services and/or geographic niche markets where Uber should accommodate Lyft?
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Services Marketing People, Technology, Strategy
ISBN: 9780131875524
8th Edition
Authors: Christopher H Lovelock, Jochen Wirtz
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