1.. Select a service organization of your choice, and identify its particular patterns of demand with reference...

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1..  Select a service organization of your choice, and identify its particular patterns of demand with reference to the checklist provided in Table 9.1 and answer:

(a) What is the nature of this service organization’s approach to capacity and demand management?

(b) What changes would you recommend in relation to its management of capacity and demand and why?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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