2. Evaluate Banyan Trees brand positioning and communications strategies. Can Banyan Tree maintain its unique positioning in
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2. Evaluate Banyan Tree’s brand positioning and communications strategies. Can Banyan Tree maintain its unique positioning in an increasingly overcrowded resorts market?
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Related Book For
Services Marketing People, Technology, Strategy
ISBN: 9780131875524
8th Edition
Authors: Christopher H Lovelock, Jochen Wirtz
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